WhatsApp Business Profile
The WhatsApp Business Profile is the public company profile in WhatsApp with business name, address, description, opening hours, and product catalog. It signals to customers that they are communicating with a verified business – not a private individual.
What is the WhatsApp Business Profile?
The WhatsApp Business Profile is the publicly visible business card of your company within WhatsApp. As soon as a customer messages your number, they see the profile – even before the first message is sent. A complete profile builds trust and increases the likelihood that customers will respond.
Required and Optional Fields
A WhatsApp Business Profile consists of the following elements:
- Business name (required) – the displayed name in all chats
- Category (required) – e.g., retail, services, restaurant
- Description – up to 256 characters, brief description of your offering
- Address – street, city, country (optional, but recommended for local businesses)
- Opening hours – when is your team available?
- Email address – alternative contact option
- Website – link to your company website
- Product catalog – up to 500 products or services with image, price, and description
Profile Optimization for SMBs
For small and medium-sized businesses, these best practices are recommended:
- Profile picture: Use company logo, square format, minimum 640×640 pixels
- Description: Your most important unique selling point in one sentence – what do customers get from you that they can't find elsewhere?
- Opening hours: Always keep up to date – customers use this to determine whether their message will be answered today
- Catalog: Even service businesses benefit from the catalog – list your key services with a price range
- Address: Especially important for retail stores and trade businesses – customers can navigate directly
Verified Profile – the Green Checkmark
A green checkmark next to the business name signals that Meta has officially verified the company. This verification is distinct from the regular blue verification on private accounts:
- Only available for the WhatsApp Business API – not for the App
- Meta checks business identity, brand recognition, and compliance criteria
- Significantly increases trust and open rates – customers immediately recognize: this is a legitimate business
- Prerequisites for the green checkmark: verified Meta Business Manager account, active campaign spend, and compliance with WhatsApp Commerce Policies
App Profile vs. API Profile
The profile in the WhatsApp Business App and the API profile differ in one important respect:
| Feature | Business App | Business API |
|---|---|---|
| Green checkmark | Not possible | Possible |
| Multiple users | Up to 5 devices | Unlimited |
| Profile management | Directly in the app | Via API or platform (e.g., SendSeven) |
| Catalog | Yes | Yes |
| Opening hours | Yes | Yes |
WhatsApp Business Profile with SendSeven
Via SendSeven, you manage your WhatsApp Business Profile directly in the dashboard – without technical expertise. Opening hours, description, and catalog can be updated in a few clicks. SendSeven's Unified Inbox always shows customers your current profile.