WhatsApp Business: Customer Service, Marketing & E-Commerce | SendSeven
Serve customers, run marketing campaigns, and sell products on WhatsApp Business. 3B+ users, 98% open rates. GDPR-compliant, via SendSeven.
WhatsApp Business is Meta's solution for companies to communicate with over 3 billion WhatsApp users worldwide. It supports customer service with two-way messaging and interactive buttons, newsletters and marketing campaigns with 98% open rates (vs 20% for email), and e-commerce with product catalogs and shopping carts. Businesses can use the free WhatsApp Business App (for small businesses) or the WhatsApp Business Platform/API (for scale). With SendSeven, setup takes under 5 minutes: connect your Meta Business account, select a phone number, and start messaging via the unified inbox or API. Usage-based pricing from EUR 9/channel/month. No per-user fees. Pay as you go, Scale (EUR 199/month), Business (EUR 499/month), or Enterprise. 100 test messages included. SendSeven is GDPR-compliant and Made in Germany.
Reach 3 billion users where they already are. Customer service, marketing, and e-commerce – all through WhatsApp with SendSeven.
FAQ
What is WhatsApp Business?
WhatsApp Business is Meta's solution for companies to communicate with customers through WhatsApp. It includes the free WhatsApp Business App for small businesses and the WhatsApp Business Platform (API) for medium and large businesses. The platform supports automated messaging, marketing campaigns, customer support, interactive messages, and e-commerce features at scale.
How much does WhatsApp Business cost?
The WhatsApp Business App is free. The WhatsApp Business Platform uses a per-conversation pricing model set by Meta, with costs varying by category (marketing, utility, service, authentication) and country, billed directly by Meta on top of your SendSeven plan. SendSeven plans start at Basic (€49/month) with unlimited users, no per-seat fees, and a monthly message bundle included; higher tiers (Professional, Scale, Enterprise) add AI, chatbots, and lower per-message rates. Developers who only need API access can start with API Only from €9/channel/month. Every plan includes 100 test messages in a 14-day free trial to get started.
How long does it take to get started?
With SendSeven, you can connect WhatsApp Business in under 5 minutes through our embedded signup flow. You need a Meta Business account and a phone number that is not already registered with WhatsApp. Once connected, you can immediately start sending and receiving messages.
Is WhatsApp Business GDPR-compliant?
Yes. All WhatsApp messages are end-to-end encrypted using the Signal Protocol. SendSeven's infrastructure processes data within the EU, provides compliant opt-in management, and gives you full control over customer data. This makes WhatsApp Business suitable for GDPR-regulated industries across Europe.
What is the difference between WhatsApp Business App and the WhatsApp Business Platform?
The WhatsApp Business App is a free mobile app designed for small businesses with 1-2 users. It offers basic features like a business profile, quick replies, and labels. The WhatsApp Business Platform (API) is designed for medium to large businesses and supports unlimited team members, automation, chatbots, CRM integration, marketing campaigns, and high-volume messaging through solution providers like SendSeven.