What is the SendSeven Scheduler?
The SendSeven Scheduler sends one-off reminders, birthday messages, and recurring campaigns across channels, timed to each contact's local time zone with full DST awareness. Recurring rules use cron patterns and can trigger a single message or a full Flow run, schedulable from the contact profile. From EUR 79/month (Professional) and on API Only.
Send the right message
at the right moment.
One-off reminders, birthday messages, recurring sends. WhatsApp, Email, SMS, Telegram, Messenger, Instagram. No cron jobs. No Zapier. No more sticky notes on your monitor.
Three Ways to Send On Time
Whether it is a one-time reminder for a single contact, an automatic birthday message, or a weekly digest to a segment, the Scheduler gets it out the door without your team thinking about it.
One-Off Reminders
Schedule a single message to a contact at a specific time. Pick the channel, the template, the moment. Great for follow-ups, appointment reminders, and the things you would otherwise forget.
Birthday Messages on Autopilot
Set the rule once. Every birthday on file gets a personalized message at the time you choose, in the contact's local time zone, on the channel of your choice. DST-aware. No spreadsheets.
Recurring Schedules
Every Monday at 9 AM, send a digest to your customer-success segment. The first of every month, a payment reminder. The Scheduler runs the cron so your team can run the business.
Reminders on Every Channel
Schedule a single message to any contact on the channel they actually read. WhatsApp template with header image, plain SMS, branded HTML email, Telegram, Messenger, Instagram. Sender requirements are enforced where they apply: pre-approved templates for WhatsApp, mailbox plus signature for Email, channel for the rest.
- Pick contact, channel, time, message; that is the whole flow
- WhatsApp templates with header image upload and per-parameter fallback values
- Email with mailbox selection, signature toggle, and optional template
- Time picker rejects timestamps in the past so nothing fires accidentally
Birthdays in Your Customer's Time Zone
A birthday rule sends a message to every contact whose birthday matches today, at the local-time-of-day you configure. Filter by language, tag, or list. Edit the rule at any time and the next evaluation picks up the change today, not next cycle.
- Per-contact time zone with tenant default fallback, fully DST-aware
- Language filter matches primary language and auto-detected language
- Filter by tag, list, or any contact field, so only the right people get it
- One rule, every birthday, every year. Set once, forget
RRULE-Powered Recurrence
Cron-style rules under the hood, friendly UI on top. Build any pattern you can imagine: every Monday, the second Thursday of the month, every weekday at 8 AM. Pair with a segment or list for true bulk recurring sends.
- Daily, weekly, monthly, custom: every cron pattern is supported
- Send to a list, a tag-filtered segment, or a custom contact field match
- Edit a live rule and the next tick picks up the new content immediately
- Each run is fully audited: see who got what, when, and through which channel
From the Contact Profile, in Two Clicks
Every contact has a Reminders section. Open the profile, click + Reminder, pick a channel and a time. No leaving the conversation, no separate workflow. Perfect for support agents who promise customers they will follow up tomorrow.
- Reminder lives on the contact, visible to the whole team
- Triggered from the contact panel inside any conversation
- Status updates in real time: queued, completed, failed, with error detail
- Search and filter all scheduled sends by contact, channel, or status
From Idea to Sent in 3 Steps
No background jobs to configure. No external scheduling tool to integrate. The Scheduler is built into SendSeven and ready the moment your channels are connected.
Create the Rule
Pick the type: one-off reminder, birthday rule, or recurring schedule. Name it. Done.
Set Filter and Channel
Choose which contacts qualify (language, tag, list, custom field). Pick the channel and the message. WhatsApp template, email body, SMS text, whatever fits.
Sends Automatically
The worker checks every ten seconds for due sends. When the moment arrives, the message goes out. Status, errors, and history are all there for review.
Pairs Well With These Features
Frequently Asked Questions
Which channels does the Scheduler support?
Six channels: WhatsApp, Email, SMS, Telegram, Messenger, and Instagram. Each respects its own sender requirements: WhatsApp uses pre-approved templates, Email uses your connected mailbox, SMS goes through your configured SMS channel. Live Chat is not in scope because it requires an active session. See all channels for details.
How are birthday reminders sent across different time zones?
Each contact can have their own time zone on the contact record. If the contact has no time zone, the rule falls back to your workspace default. The rule fires at the configured time of day in that zone, fully DST-aware. 9 AM stays 9 AM whether it is summer or winter.
Can I schedule a one-off reminder to a single contact?
Yes. Open the contact profile, click + Reminder in the Reminders section, pick a channel, time, and message. Or use the global Scheduler page to schedule from anywhere. The reminder is visible to your whole team and updates in real time as it queues, sends, or fails.
Do I need an approved WhatsApp template for scheduled WhatsApp messages?
Yes. Outbound WhatsApp business-initiated messages require a Meta-approved template. The Scheduler integrates directly with your WhatsApp templates: pick the template, upload a header image if needed, fill in parameters, set fallback values for missing contact data, and you are done.
Are scheduled messages billed differently?
No. Scheduled messages are billed exactly like any other message: per the channel rate (WhatsApp template fee, SMS rate, email allowance). There is no scheduler add-on. See the pricing page for current rates.
Which plans include the Scheduler?
The Scheduler is included from the Professional plan (€79/month) through Scale and Enterprise, and is also available on API Only (from €9/channel/month) via the API. It is not part of the Basic plan. See plan details.
What happens if I edit an active rule?
Changes take effect on the next evaluation, which means today rather than next cycle. If you change a birthday rule's message at 10 AM and the rule fires at 8 PM, the new message goes out the same evening. The audit log keeps the previous content for traceability.
Can I trigger a Flow on a schedule?
Yes. Schedule rules can start a Flow run instead of just sending one message; that is how multi-step recurring journeys are built (drip series, anniversary sequences, weekly nudge programs). The Scheduler is the trigger, the Flow is the engine.
Automated, on time, and personal
Birthday greetings, appointment reminders, weekly updates, without anyone having to remember. More time for the conversations that matter. More care for the customers who count.