Email Marketing

Email Marketing is the targeted sending of commercial emails to a subscriber list to promote products, retain customers, or nurture leads. It remains one of the oldest and most effective channels in digital marketing, delivering up to €36 ROI per €1 spent.

What Is Email Marketing?

Email Marketing covers all marketing activities that happen via the email channel: newsletters, product updates, welcome series, abandoned cart reminders, re-engagement campaigns, and more.

For small and mid-sized businesses, email marketing is especially attractive because it delivers high reach and measurable results at comparatively low cost.

Why Email Marketing?

High ROI: Email marketing consistently delivers one of the highest returns on investment of any marketing channel. Industry benchmarks report up to €36 return per €1 spent.

You own the channel: Unlike social media, your email list belongs to you. No algorithm decides whether your message arrives. You control timing, content, and frequency.

Automation: Modern email marketing platforms enable fully automated campaigns: welcome series for new subscribers, birthday greetings, post-purchase follow-ups.

Measurability: Open rates, click rates, conversions. Every campaign can be precisely evaluated and optimized.

Email Marketing and Compliance

In the EU, opt-in for marketing emails is mandatory under GDPR. Recipients must actively consent before you can send them emails. Best practice is Double Opt-in: sign-up plus a confirmation link via email.

Your email marketing platform should be GDPR-compliant and offer unsubscribe links, consent documentation, and data deletion capabilities.

Email Marketing with SendSeven

SendSeven offers a complete email campaign workflow: visual drag-and-drop editor, responsive templates, AI-powered layout generation, list management with Double Opt-in, and detailed analytics.

The advantage over pure email tools: email is just one of seven channels on SendSeven. Combine email with WhatsApp, SMS, and Telegram for maximum reach across your entire messaging stack.