SendSeven vs Brevo: The Honest Comparison (2026)

SendSeven Team, Editorial Team

Brevo or SendSeven? A French email-marketing suite that gates WhatsApp behind €499/month, or a German 8-channel platform from €49/month with no per-user fees? Pricing, channels and GDPR in a fair fact check.

Brevo & SendSeven at a glance

Both vendors are EU-headquartered and both publish a data processing agreement. Past that, they start from opposite ends: one grew an email tool into a marketing suite, the other built a multichannel inbox from day one. An overview of every vendor is in our 2026 comparison hub.

Brevo

• Company: operated by Sendinblue SAS, headquartered in Paris, France; the brand was renamed from Sendinblue to Brevo.
• Positioning: marketing platform built around email, with SMS, WhatsApp campaigns and push layered on top, plus separate Sales plans for the shared inbox (live chat, Instagram, Messenger, 1:1 WhatsApp and SMS) and the CRM.
• Company size: 600,000+ customers, according to its pricing page.
• Security: ISO 27001:2022-certified; servers in the EU, with OVH (France) and Google Cloud (Belgium) named as hosting sub-processors; states practices that support GDPR, CASL and CCPA (verified on brevo.com, 24 September 2026).
• WhatsApp: listed as an additional marketing channel starting on the Professional plan, paid through prepaid WhatsApp credits.
• Target audience: solopreneurs, small marketing teams and e-commerce brands that lead with email.

SendSeven

• Company: independent GmbH headquartered in Augsburg, Germany. The founding team brings years of experience from the business messaging industry (including MessengerPeople and Sinch Engage) and operates independently.
• Core product: customer engagement platform with Unified Inbox, campaign builder, MCP server and REST API on every plan, plus AI assistants, Flow Builder and scheduler from the Professional plan, all in one interface.
• Target audience: SMBs of any industry that combine service and marketing across channels, and developers who want messaging in their own systems.
• Hosting: data stored and processed primarily in the EU (Frankfurt). AI is opt-in and off by default; when enabled, it runs on Google Vertex AI with an EU/US data location under Standard Contractual Clauses and the EU-US Data Privacy Framework.
• Status: Meta Business Partner (since May 2026), Made in Germany.
• Billing: monthly base fee with included messages, publicly listed, no per-user fee, cancel monthly.

How do the pricing models of SendSeven and Brevo differ?

Brevo prices by email volume and puts other channels behind higher tiers, credits or separate Sales plans; SendSeven charges a fixed base fee per plan with an included message bundle, and every channel is available from the first plan. Both vendors publish their prices, which makes this an easy comparison to keep honest. The structures answer two different questions: Brevo's plans ask "how many emails do you send?" and gate other channels behind the higher tiers. SendSeven's plans ask "how many messages do you send, across which channels?" and treat every channel the same from the first plan.

Brevo plans (verified on brevo.com, 24 September 2026)

Extra costs per brevo.com: removing the Brevo logo from emails costs €8.10/month on Starter; Standard and higher plans include it. SMS is sold as separate credits, priced by volume and destination country. WhatsApp is listed as an additional channel from the Professional plan and is paid through prepaid WhatsApp credits, available on Professional and Enterprise only; Brevo's credit calculator priced 100 marketing messages to Germany at €16.16 on 24 September 2026. Web push starts on Starter (1,000 targeted subscribers; 10,000 on Standard, 20,000 on Professional); mobile push starts on Professional. The shared inbox is priced through separate Sales plans: Sales Free (€0, includes live chat), Sales Essentials (€29/month, €26.08/month billed yearly, adds Instagram and Messenger) and Sales Advanced (€59/user/month, €53.08 billed yearly, adds 1:1 WhatsApp and SMS and an AI chatbot). Verified live on brevo.com, 24 September 2026.

SendSeven plans (as of September 2026)

Analytics, campaign builder and widgets are included in every Full Suite plan (Basic to Enterprise), with no per-user surcharge. One rate per plan covers service messages, campaigns and SMS; SMS carrier delivery costs per destination country are added through a prepaid credit. Email draws from the same included bundle and is billed beyond it at its own rate: €0.01 per email on Basic and Professional, €0.0075 on Scale, €0.005 on Enterprise. API Only is the developer plan without inbox, campaign builder or Flow Builder, billed per channel (email €0.0025). In the Full Suite, AI assistants, the Flow Builder and scheduled sending come with the Professional plan and up (not Basic). AI stays opt-in and off by default and carries no per-conversation surcharge: AI usage is counted in AI Credits that draw from the included bundle and are billed at €0.01 per credit only beyond it. Incoming messages are always free. Details on the pricing page.

The honest core of it: Brevo's tiers scale with email volume, and every non-email channel is either capped, priced separately, or gated behind Professional. A team that wants WhatsApp campaigns jumps from €15 to €499 a month, even if it sends far fewer than 150,000 emails and needs fewer than 10 users. SendSeven has one fixed base fee per plan from €49, with all 8 channels available on it, an included message quota, and a flat rate after that. For WhatsApp, SendSeven charges a fixed price per message, not a percentage on Meta's price list; Meta's own per-message fees come on top. Both models are calculable, they just answer different questions.

Worked example: what does a 5-person team pay?

A 5-person team with email, WhatsApp and live chat pays €199 a month on SendSeven Scale and at least €449.08 a month on Brevo Professional (billed yearly), before WhatsApp message costs on either side. Take a 5-person team that wants email newsletters, WhatsApp and live chat, sending around 10,000 outgoing messages a month across all three channels. One fair note up front: Brevo's plans are priced by monthly email volume, not total messages, so a like-for-like comparison means pricing Brevo at the plan that unlocks WhatsApp at all.

The gap is structural, not incidental: Brevo simply doesn't sell WhatsApp below Professional, so a small team that wants it pays for 150,000 emails and 10 seats it may not need, to get a channel SendSeven includes in a €49 plan. Brevo's Professional plan also mentions 1:1 WhatsApp chat next to campaigns, so ask Brevo whether your setup needs Sales Advanced on top before you budget. Since 1 October 2026, Meta has also billed service messages inside the 24-hour window at the utility rate once a phone number passes 1,000 free service messages a month; that applies at every provider. Flip it the other way: a solo email marketer sending a newsletter to 4,000 contacts a month, no WhatsApp, no live chat, pays Brevo's Starter at €6.33-€7/month, cheaper than SendSeven's Basic at €49. Email-only, low-volume senders are a real case where Brevo's entry price wins on the sticker price alone; it's the moment WhatsApp or a shared inbox enters the picture that the model changes.

Which channels do SendSeven and Brevo cover?

SendSeven covers all 8 channels on every plan. Brevo covers 7 of the same 8 (no Telegram), spread across its marketing plans and its separate Sales plans. The channel count tells only part of the story; where each channel sits in the pricing matters just as much.

Brevo covers most of the same ground, but Telegram is missing, WhatsApp requires the Professional plan, and the chat channels (live chat, Instagram, Messenger, 1:1 WhatsApp and SMS) sit in the separately priced Sales plans rather than the marketing plans. SendSeven's 8 channels are the same set on every plan, including the cheapest one, with one inbox covering all of them for both marketing campaigns and support conversations.

How do the AI and automation features compare?

Brevo points its AI mainly at marketing (content, send times, segmentation), while SendSeven points it at answering customer conversations across channels. Both automate: Brevo with marketing automation workflows, SendSeven with its Flow Builder.

Brevo

Brevo's AI assistant, Aura AI, is listed on every plan. The feature table adds an AI content generator from Starter, AI send-time optimization from Standard, and AI segmentation plus an "AI Data Analyst" for plain-language questions about campaign data on Professional. Marketing automation workflows and email A/B testing start on Standard. On the inbox side, Sales Advanced adds an AI chatbot.

SendSeven

SendSeven's AI comes with the Professional plan and up, with no per-conversation surcharge:

• AI assistants built on a knowledge base (RAG) that indexes documents, web pages and FAQs and answers customer questions in chat, messaging and email conversations.
• Reply suggestions for agents directly in the inbox.
• Live chat translation, so your team can also handle requests in other languages.
• A Flow Builder for no-code automations.
• An MCP server that lets external AI agents such as Claude Desktop, Claude Code and Cursor connect directly to the platform.

Privacy detail: AI is opt-in and off by default. When a team turns it on, it runs on Google Vertex AI (enterprise tier) with an EU/US data location under Standard Contractual Clauses and the EU-US Data Privacy Framework, and the contract rules out using customer data for model training. Usage is counted in AI Credits from the included bundle, billed at €0.01 per credit only beyond it, so there's no per-conversation surcharge. The practical difference: Brevo's AI sits mainly in campaign creation, with an AI chatbot on its top Sales plan; SendSeven's AI answers incoming customer questions from your own knowledge base across chat, messaging and email, from the Professional plan.

Which APIs and integrations do SendSeven and Brevo offer?

Both offer a REST API, webhooks and their own MCP server; Brevo's API is built around transactional email and SMS, SendSeven's around multichannel messaging and the inbox.

Brevo gives every plan, including Free, access to transactional email and SMS through a REST API, SMTP relay and outbound webhooks; transactional WhatsApp through the API is listed only on Professional and Enterprise. Official SDKs cover Node.js, Python and PHP (per developers.brevo.com). Brevo also ships its own MCP server, so AI assistants such as Claude Desktop, Claude Code, Cursor, Windsurf, VS Code and Cline can query contacts, create campaigns or check deals through natural language. There's no separate developer-only tier: the API rides on top of the same marketing plans described above.

SendSeven takes an API-first approach: a complete REST API to the OpenAPI specification, webhooks with buffered retries, and connectors for Zapier and n8n. Its own MCP server lets AI agents such as Claude Desktop, Claude Code and Cursor connect directly. Unlike Brevo, SendSeven also has a dedicated API Only plan (from €9/channel/month, €0.005/message) for teams that only need the messaging layer, with no inbox or campaign builder UI attached. Anyone weighing "fastest way to send a transactional email" against "fastest way to build a multichannel product on top of an API" should compare both docs directly.

Where do SendSeven and Brevo store your data?

SendSeven stores and processes data primarily in the EU (Frankfurt). Brevo states that its servers are in the EU and names OVH (servers in France) and Google Cloud (servers in Belgium) as hosting sub-processors. Both vendors are EU companies and both provide a data processing agreement; the details worth checking are the transfers outside the EEA, especially for AI features.

For context, without judgment: Brevo's security page states that its servers are in the EU, that it is ISO 27001:2022-certified and that its practices support GDPR, CASL and CCPA; its terms list each sub-processor with its server location. SendSeven stores and processes data primarily in the EU (Frankfurt). AI is opt-in and off by default; when enabled, it runs on Google Vertex AI with an EU/US data location under Standard Contractual Clauses and the EU-US Data Privacy Framework. Both vendors publish a DPA; anyone with strict transfer rules should check each vendor's current sub-processor list against their own policy, since public pages change. More context is in our glossary entry on GDPR-compliant messaging software.

Who fits which platform?

Brevo fits email-first marketing teams; SendSeven fits teams that run service and marketing across WhatsApp, SMS, email and chat from one inbox. Both platforms have their place.

Brevo is the better choice if ...

• email is your primary channel and marketing automation is your main use case
• you want to start on a free plan (300 emails/day)
• you need email A/B testing and multi-step marketing automation, which Brevo includes from the €15/month Standard plan
• you value an AI content generator and send-time optimization built into the email editor
• you send email only, and a paid plan from €7/month matters more than multichannel support

SendSeven is the better choice if ...

• you want WhatsApp available from your first plan, not gated behind a €499/month tier
• you want WhatsApp, Instagram, Messenger and live chat answered in one shared inbox that is part of your plan, not priced through separate Sales plans
• predictable, public pricing with no seat fees matters to you
• you need Telegram alongside your other channels
• you want AI that answers customer questions from your own knowledge base (Professional plan and up)
• your developers need to build messaging into your own systems via REST API or MCP, without paying for a marketing UI you won't use

How do you switch from Brevo to SendSeven?

Switching takes five steps, and you can run both tools side by side during the trial:

• Bring over your contacts: export your contacts as CSV from Brevo and import them into SendSeven, or use the REST API instead. See the Contact Import Guide.
• Move WhatsApp (if you have it): request the transfer of your WhatsApp number to SendSeven through Meta and keep the phone number; the steps are in the WhatsApp setup guide.
• Rebuild campaigns and automations: recreate email templates in the campaign builder (every Full Suite plan) and automations in the Flow Builder (Professional plan and up).
• Invite your team: invite every team member, unlimited and with no per-user surcharge, so there's no seat math to redo.
• Test in parallel: 14 days free, no credit card, so you can compare calmly before switching over.

Frequently asked questions

What is better: SendSeven or Brevo?

It depends on your channel mix. Brevo fits an email-first team that wants marketing automation and a free plan to start. SendSeven fits a team that wants WhatsApp, SMS, email, Telegram and live chat in one inbox from the first plan, with no per-user fees and no wait until a €499/month tier to unlock WhatsApp.

How much does Brevo cost compared with SendSeven?

Brevo is free up to 300 emails/day, then €7/month (Starter), €15/month (Standard), and €499/month (Professional, billed monthly; €449.08/month billed yearly) for the plan that unlocks WhatsApp and 10 seats. SendSeven starts at €49/month (Basic) with all 8 channels, 2,500 messages included and unlimited users; Scale at €199/month includes 10,000 messages.

Can Brevo send WhatsApp messages?

Yes, but only from the Professional plan (€499/month, €449.08/month billed yearly). On Free, Starter and Standard, WhatsApp is not available. Messages are paid through prepaid WhatsApp credits, and 1:1 chats in Brevo's inbox are listed on Sales Advanced. SendSeven includes WhatsApp Business API access on every plan, including the €49/month Basic plan.

Does Brevo support Telegram?

No, Telegram is not listed among Brevo's channels. SendSeven offers a full Telegram bot integration on every plan.

Does Brevo have an MCP server for AI agents?

Yes. Brevo publishes its own MCP server; its docs name Claude Desktop, Claude Code, Cursor, Windsurf, VS Code and Cline. SendSeven also has an MCP server, compatible with Claude Desktop, Claude Code and Cursor, connected to its messaging and inbox data rather than a marketing CRM.

Is Brevo GDPR-compliant?

Brevo is a French company that states EU servers and ISO 27001:2022 certification on its security page, offers a data processing agreement and lists its sub-processors, including AI providers in the US, in its terms. For EU and UK teams, Brevo is usable from a data-protection standpoint; teams with strict transfer rules should check that list against their own policy.

Can I switch from Brevo to SendSeven?

Yes. Export your contacts as CSV or via the API, request your WhatsApp number transfer to SendSeven through Meta if you have one, rebuild campaigns in the campaign builder (automations in the Flow Builder need Professional), and invite your team with no per-user fees. Run both in parallel during SendSeven's 14-day free trial to compare.

Verdict & recommendation

Brevo's strength is email: marketing automation and A/B testing from the €15/month Standard plan, a free plan to start, and AI features built into campaign creation. For a marketer who lives in the newsletter and does not need WhatsApp, its entry plans cost less than SendSeven's Basic plan.

SendSeven pursues a different goal: 8 channels for service and marketing from one inbox, WhatsApp and live chat included from the first plan rather than gated behind a €499/month tier, transparent pricing from €49/month, unlimited users, and data stored and processed primarily in the EU (Frankfurt) with AI opt-in and off by default. Anyone who wants to add WhatsApp, SMS or live chat without a jump from €15 to €499 a month, or who wants one inbox instead of marketing plans and Sales plans billed separately, is better served here.

The question isn't which tool has more features on paper, but which fits how you actually reach customers: email-first with paid add-ons for everything else, or multichannel from day one with a single, predictable bill. An overview of other vendors is in the comparison hub, plan details on the pricing page.

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