What is Facebook Messenger for business and how can I use it?
Facebook Messenger reaches over 1 billion monthly users and 40 million businesses, supporting both live service chat and chatbot automation. SendSeven connects your Facebook Page in minutes, puts Messenger threads in one shared inbox, and exposes the same conversations through the REST API. From EUR 49/month, AI from EUR 79.
Messenger
Connect with 1 billion monthly active users on the platform they already use. Customer service, marketing, and commerce – all through Messenger with SendSeven.
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Brands that rely on SendSeven
- PepsiCo
- SEWOBE
- Brazen Labs
- Hypatia Advisory
- Heineken
- Strg+
- dunatura
- Shoplogin
- L'Oréal Paris
- BN Sicherheit
- Techsys Digital
- Ofenerlebnis
- Maserico
Customer Service & Chat
Meet customers where they already are – in Messenger. Real-time conversations, not ticket queues.
Live Chat Support
Respond to customer inquiries in real time through Messenger. Conversations persist across devices and sessions.
Chatbot Automation
Build automated conversation flows for FAQs, order tracking, and qualification. Hand off to humans when needed.
Quick Replies & Buttons
Guide conversations with structured responses. Customers tap to choose options instead of typing.
Unified Team Inbox
All Messenger conversations in SendSeven's shared inbox. Assign to agents, add tags, and collaborate as a team.
Rich Media Messages
Send images, videos, files, and audio messages. Resolve issues faster with visual context.
Persistent Conversations
Full conversation history accessible to both customer and agent. No context lost between sessions.
Marketing & Engagement
Turn ad clicks and link taps into conversations, then follow up with rich replies inside Meta's 24-hour window.
Rich Replies in the 24h Window
Once a customer writes, taps a button or clicks your ad, reply with offers, cards, buttons and images for 24 hours.
Click-to-Messenger Ads
Drive traffic from Facebook and Instagram ads directly into a Messenger conversation. Convert interest into dialogue.
Opt-in Lists via m.me Links
Customers join a list through an m.me link and leave it with STOP. Each tap reopens the 24-hour window for your next message.
Comment-to-DM Automation
Someone comments a keyword under your Facebook post and SendSeven replies privately in Messenger. A public comment becomes a one-to-one conversation, automatically.
Audience Segmentation
Target messages based on past interactions, tags, and contact attributes. Reach the right audience every time.
Campaign Analytics
Track delivery, response rates, and click rates in the analytics dashboard. Measure what works.
Sales & Payments
Advise, showcase products, and sell via buy-link – right inside the Messenger conversation.
Showcase Products
Showcase products with carousel cards and rich media directly in the chat. Ideal for e-commerce businesses.
Advice & Ordering via Buy-Link
Advise on items and options and complete the order via buy-link – all within the same Messenger conversation.
Payment Links
Share secure payment links from Stripe, PayPal, or your preferred provider directly in the conversation.
Order Notifications
Send confirmations and shipping updates via Messenger – connected from your shop system via webhook and REST API.
Lead Qualification
Automated conversation flows that qualify leads, collect contact information, and route to the right team.
Appointment Booking
Customers book appointments through structured conversation flows. Every request lands directly in the inbox.
Why Businesses Choose Messenger
How Messenger compares to other customer engagement channels.
Messenger
Connect Messenger to Your Business with SendSeven
Link your Facebook Page and start managing Messenger conversations – alongside WhatsApp, SMS, and every other channel.
Quick Page Connection
Connect your Facebook Page in minutes. Authorize via Meta Business and start receiving Messenger conversations immediately.
One Inbox for All Channels
Messenger alongside WhatsApp, Email, SMS, Telegram, and Instagram – all in one unified inbox.
REST API for Developers
Full API access to send and receive Messenger messages programmatically. Webhooks for real-time events.
GDPR-Compliant
Data processed within the EU. Compliant consent management and full control over customer data. Made in Germany.
AI-Powered Responses
Connect your knowledge base and let AI answer routine Messenger queries automatically.
Transparent Pricing
Plans start at Basic (€49/month) with a monthly message bundle, unlimited users, and no per-seat fees. Incoming messages are always free. Developers who only need the API can start with API Only from €9/channel/month. 14-day free trial, no credit card required.
Frequently Asked Questions
What is the Messenger Platform?
The Messenger Platform is Meta's API for businesses to build automated and live chat experiences on Messenger. It supports chatbots, rich media messages, quick replies, buttons, and templates. Businesses can use it for customer service, marketing, and commerce through solution providers like SendSeven.
How do Messenger chatbots work?
Messenger chatbots use automated conversation flows to respond to customer messages. You define triggers, intents, and responses – the bot handles FAQs, collects information, and routes complex queries to human agents. With SendSeven, you can enhance chatbots with AI-powered responses from your knowledge base.
Can I use Messenger for marketing?
Yes, within Meta's rules. Click-to-Messenger ads from Facebook and Instagram start conversations, and inside the 24-hour window you can reply with promotional content. Opt-in lists via m.me links let customers reopen that window. Outside it, Meta allows only a human agent's reply within seven days or an approved Utility Message template for order and account updates, never promotional content. Meta ended recurring notifications in February 2026 and retired most of its old message tags in April 2026. Its paid Marketing Messages product cannot reach recipients in the EU or UK.
Is Messenger GDPR-compliant?
Meta provides GDPR compliance tools for Messenger, including data access and deletion requests. SendSeven adds an additional layer by processing all data within the EU, providing consent management, and maintaining a full audit trail. Together, this makes Messenger suitable for GDPR-regulated businesses.
How does Messenger differ from WhatsApp for business?
Messenger is tied to Facebook Pages and offers richer chatbot capabilities, native Facebook ad integration, and commerce via buy-link in chat. WhatsApp has a larger global user base (3B vs 1B), higher open rates, and end-to-end encryption. Many businesses use both channels – SendSeven manages them from one unified inbox.
Learn More About Messenger
Guides, best practices, and strategies for Messenger for business.
Start Messaging on Messenger Today
Connect your Facebook Page and manage Messenger alongside all your channels. No credit card required.