What are browser push notifications and how can I use them for my business?

Browser push notifications are short, clickable messages delivered to a subscriber's browser even when they are not on your site. They need no email address or phone number, and automated pushes reach around 8% click-through. SendSeven adds segmentation and time-zone delivery. From EUR 49/month.

Web Push Notifications

Push Notifications

Re-engage users even when they are not on your site. Instant delivery, no email or phone number required.

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Brands that rely on SendSeven

  • PepsiCo
  • SEWOBE
  • Brazen Labs
  • Hypatia Advisory
  • Heineken
  • Strg+
  • dunatura
  • Shoplogin
  • L'Oréal Paris
  • BN Sicherheit
  • Techsys Digital
  • Ofenerlebnis
  • Maserico
8%
Click-Through Rate on Automated Pushes
vs 2-5% for email
5-15%
Web Opt-In Rate
Industry average
Instant
Delivery Speed
Even when off-site
Zero
Contact Info Required
Permission-based
01Marketing & Re-Engagement

Marketing & Re-Engagement

Bring users back with timely, relevant messages – delivered straight to their screen.

Promotional Campaigns

Send flash sales, product launches, and limited-time offers directly to opted-in users. Higher visibility than email or social posts. Great for e-commerce stores.

Cart Abandonment Reminders

Trigger a push reminder from your shop system (via webhook/REST API) when a cart is left behind. Recover revenue without needing an email address. Pairs perfectly with SMS reminders.

Content Updates

Notify subscribers when new blog posts, videos, or product pages go live. Drive traffic back to your site instantly.

Event Reminders

Send countdown notifications for webinars, sales events, and product drops. Build anticipation with scheduled pushes.

Re-Engagement Sequences

Automated push sequences for inactive subscriber segments. Win back attention with personalized messages.

Personalized Content

Address users with personalized notifications – name, region, or interest right in the title and text.

02Transactional Alerts

Transactional Alerts

Keep users informed in real time – order updates, account alerts, and system notifications.

Order Status Updates

Notify customers when orders are confirmed, shipped, or delivered. Real-time updates without requiring an email check.

Account Notifications

Alert users about password changes, login attempts, billing updates, and account activity. Security notifications delivered instantly.

Price Drop Alerts

Notify users when products drop in price – triggered from your shop system via webhook/REST API.

Back-in-Stock Notifications

Let users subscribe to out-of-stock products and receive a push notification the moment your shop system reports replenished inventory via the API.

Appointment Reminders

Send scheduled reminders for upcoming appointments, bookings, or reservations. Reduce no-shows with timely notifications.

System Status Alerts

Inform users about maintenance windows, feature updates, or service disruptions. Proactive communication builds trust.

03Segmentation & Targeting

Segmentation & Targeting

Send the right message to the right user at the right time.

Audience Segments

Group subscribers by location, device, browser, or custom attributes. Target messages to specific user groups for higher relevance.

API Triggers

Trigger pushes programmatically from your backend – for example on an event in your own system – via the REST API and webhooks.

Time Zone Delivery

Schedule notifications to arrive at optimal times in each user's local time zone. Avoid sending at 3 AM.

Frequency Capping

Set maximum notification limits per day, week, or month. Prevent notification fatigue and protect opt-in rates.

Geo-Targeting

Send location-based notifications to users in specific regions, cities, or countries. Local promotions, local impact.

Campaign Analytics

Track delivery rates, click rates, and opt-in trends. Optimize every campaign with real data.

04Collecting subscribers

Two Ways to Collect Subscribers

Let visitors opt in right on your own website under your own brand, or use our ready-made pop-up with zero setup. Both work side by side.

Your brand, your website

The permission prompt and every notification appear under your own name and web address, not a SendSeven one. A developer adds one small code snippet to your site once, and you are live.

Or start with zero setup

No developer at hand? Use our ready-made sign-up pop-up on a SendSeven page instead. No code to add, and you are ready in minutes.

Ask at the perfect moment

Show the opt-in exactly when it fits. Right after checkout, for example: "Want updates on your order?" You decide which button or moment triggers the ask.

A friendly ask, in their language

Before the browser's own prompt, visitors see a small branded card with your logo and color, in their own language (12 supported). A gentle ask protects your opt-in rate.

Turn a subscriber into a contact

Ask for an email along with the opt-in, and SendSeven creates a matching contact. Now push works hand in hand with your email, WhatsApp, and other channels.

Both ways side by side

You do not have to choose. Run the ready-made pop-up and your own-website sign-up at the same time. Each collects its own subscribers, with no messy duplicates.

Why Businesses Choose Push Notifications

How push notifications compare to other re-engagement channels.

SendSeven

Push

Click-Through Rate 7-12%
Delivery Speed Instant
Contact Info Required None
Visibility Lock screen
Cost per Message Low
Opt-Out Friction One click
Compared

Email

Click-Through Rate2-5%
Delivery SpeedMinutes
Contact Info RequiredEmail address
VisibilityInbox (often buried)
Cost per MessageLow
Opt-Out FrictionUnsubscribe link
Compared

SMS

Click-Through Rate10-15%
Delivery SpeedSeconds
Contact Info RequiredPhone number
VisibilityLock screen
Cost per MessagePer-message fee
Opt-Out FrictionReply STOP

Add Push Notifications with SendSeven

Set up browser push notifications alongside all your other messaging channels – in one platform.

Quick Integration

Add push notifications with one small code snippet, a ready-made SDK that works with any website or web app. No deep technical setup.

One Inbox for All Channels

Push notifications alongside WhatsApp, Email, SMS, Telegram, Instagram, and Live Chat – all in one unified platform.

REST API for Developers

Full API access with Python, Node.js, and PHP SDKs. Trigger pushes automatically from your own system.

GDPR-Compliant

Permission-based opt-in, clear consent management, and full GDPR compliance. Data processed within the EU. Made in Germany.

Smart Delivery

Time-zone-optimized sending and frequency limits prevent notification fatigue and protect your opt-in rates.

Transparent Pricing

Plans start at Basic (€49/month) with a monthly message bundle, unlimited users, and no per-seat fees. Developers who only need the API can start with API Only from €9/channel/month. 14-day free trial, no credit card required.

Frequently Asked Questions

What are browser push notifications?

Browser push notifications are short, clickable messages sent from a website to a user's device – even when the website is not open. They appear on the desktop, lock screen, or notification tray. Users must opt in to receive them, making push a permission-based channel with high engagement rates.

Which browsers are supported for push notifications?

SendSeven currently supports push notifications on Google Chrome for desktop and Android – the most widely used browser worldwide. Support for additional browsers is on our roadmap. Chrome covers over 65% of global browser usage, giving you access to the majority of your audience on both desktop and mobile devices.

How do users opt in to push notifications?

Users opt in through a browser permission prompt that appears on your website. You can customize when and how this prompt appears – for example, after a user has spent 30 seconds on your site or clicked a specific button. SendSeven provides customizable opt-in prompts that match your brand and comply with GDPR consent requirements.

Can I segment push notification audiences?

Yes. SendSeven supports audience segmentation by location, device type, browser, custom tags, and user attributes. This lets you target specific subscriber groups with relevant notifications.

Is push notification marketing GDPR-compliant?

Yes. Push notifications are inherently permission-based – users must explicitly opt in through the browser prompt. SendSeven provides GDPR-compliant consent management, clear opt-out mechanisms, and data processing within the EU. All subscriber data is stored securely with full audit trails. Made in Germany.

Start Sending Push Notifications Today

Re-engage your audience with instant, permission-based notifications. No credit card required.

Setup in under 5 minutes
No credit card required
100 test messages included