How do I measure the success of my marketing campaigns across multiple channels?

SendSeven's analytics dashboard shows real-time open rates, click rates, delivery status, bounce rates, and link performance for WhatsApp, Email, SMS, and browser push campaigns. CSV export and API access for custom reporting. Included in every plan, including API Only. GDPR-compliant with EU hosting.

Campaign Analytics

Know what works.
Stop guessing.

Open rates, clicks, deliverability, and cost per message. For email, WhatsApp, SMS, and browser push. In one dashboard.

Available automatically No credit card required 14-day free trial
of small businesses don't measure their marketing performance
81%
SMB Marketing Study
average email marketing ROI
42:1
Email Industry Benchmark
higher budget for teams that measure ROI
1.6x
Marketing ROI Study
more engagement with multichannel campaigns
+166%
Multichannel Industry Study
01
Challenge

Sending campaigns and hoping

The newsletter just went out. 2,500 recipients. Now what? Three days later, leadership asks: 'Did the campaign work?' The honest answer: 'No idea.'

For small and mid-sized businesses, marketing is often gut feeling rather than data. 81% of small businesses don't systematically measure their marketing performance. The newsletter goes out, the WhatsApp message is sent, the SMS campaign runs. But how many recipients opened it? Who clicked? How many bounced?

Without answers to these questions, marketing flies blind. Budget gets spread evenly instead of invested where it works. Campaigns get repeated even though they underperformed. And the channel with the best ROI stays invisible because nobody compares.

81%
of SMBs don't measure their marketing performance
SMB Marketing Study
5–8%
higher marketing ROI through data-driven decisions
Marketing Analytics Study
42:1
average email marketing ROI. But only if you measure it.
Email Industry Benchmark
1
Send a campaign
Via email, WhatsApp, SMS, or browser push
2
Real-time tracking
Opens, clicks, deliverability, bounces
3
Make decisions
Invest budget where it actually works
02
Solution

One dashboard for all campaigns

SendSeven's analytics dashboard shows you in real time how your campaigns perform. Open rates, click rates, delivery status, and cost per message, for every channel.

Here's how it works: You send an email campaign or a WhatsApp broadcast through SendSeven Campaigns. Analytics update in real time: delivery funnel (sent, delivered, opened, clicked), link performance by URL, recipient status, and unsubscribes.

For email campaigns, you also see bounce rate, complaint rate, and clickable links with a heatmap. All data can be exported as CSV. And through the API, you can integrate analytics data directly into your own tools.

The dashboard also shows which channel performs best. So you know whether your next budget is better invested in email, WhatsApp, or SMS.

03
Result

Measurable results

Businesses that systematically analyze their campaigns make better decisions.

5–8%
higher marketing ROI through analytics
Real-time
No waiting for reports
Opens and clicks update live in the dashboard.
Per channel
Channel comparison
See which channel delivers the best results.
CSV
Export data
Download recipient data and click performance as CSV.

Email campaigns in detail

For every email campaign, you see the full delivery funnel: sent, delivered, opened, clicked. Plus bounce rate, complaint rate, and unsubscribes. Link performance shows which URLs got the most clicks.

  • Delivery funnel: sent → delivered → opened → clicked
  • Bounce rate and complaint rate per campaign
  • Link performance: clicks broken down by URL
  • Recipient status per contact with CSV export

WhatsApp, SMS and push

For messenger campaigns (WhatsApp, Telegram, SMS, browser push), you see delivery and read rates too. Compare performance across different channels in one dashboard.

  • Delivery status per recipient and channel
  • Cross-channel campaign performance comparison
  • Browser push: click rates and delivery rates
  • Date filters for any time period

Every click is counted

SendSeven automatically tracks every link in your campaigns. You see which URLs got the most clicks, who clicked, and when. Link tracking works in email and messenger campaigns.

  • Automatic link tracking in all campaigns
  • Clicks broken down by URL with timestamps
  • Link activity visible per contact profile
  • Also available via API for custom reporting

Analytics via API in your tools

All analytics data is available through the REST API. Integrate campaign performance into your own dashboard, BI tool, or CRM. Three endpoints cover summary, recipient details, and click breakdown.

  • GET /api/v1/email-campaigns/{id}/analytics: Summary
  • GET /api/v1/email-campaigns/{id}/recipients: Recipient status
  • GET /api/v1/email-campaigns/{id}/clicks: Click breakdown
  • JSON response for easy integration

ROI in numbers

42:1
average email marketing ROI
Industry benchmark
+166%
more engagement with multichannel
Industry study
1.6x
higher budget for data-driven teams
Marketing study
5–8%
higher ROI through analytics
Industry study

What this looks like in practice

An organic skincare brand with 8 employees sends 2 email campaigns and 1 WhatsApp broadcast per month. Before: newsletter goes out, revenue goes up eventually, no clear connection. With SendSeven Analytics: 38% open rate, 4.2% click rate, WhatsApp broadcast with 92% delivery rate. The team discovers: WhatsApp drives the highest conversion, email delivers the broadest reach. Budget gets reallocated accordingly.

Campaign analysis
Gut feelingReal-time dashboard
Channel comparison
Not possiblePer campaign and channel
Response time to trends
Next campaignVisible immediately

Typical scenario based on industry data

Available automatically

No setup, no extra tools. Analytics are included in every campaign.

01 · –

Send a campaign

Send email, WhatsApp, SMS, or browser push through SendSeven.

02 · Instant

Real-time tracking

Dashboard shows opens, clicks, deliveries, and bounces live.

03 · Instant

Analyze and optimize

Use channel comparison, link performance, and recipient data for your next campaign.

For Developers & Power Users

Step-by-step guides for setup via the platform or API.

Platform Guide: Step by Step

View campaign performance:

1

Open Campaign Analytics

Go to Reach > Email > All Campaigns. Click on any sent campaign, then click the "Analytics" tab.

2

View Summary Metrics

See total sent, delivered, opened, clicked, bounced, and complained at a glance.

3

Click Breakdown

View which links were clicked and how many times. Identify your most engaging content.

4

Export Data

Click "Export CSV" to download per-recipient data for further analysis.

You're all set!
API Reference: Developer Access

Retrieve campaign analytics via API.

MethodPathDescription
GET/api/v1/email-campaigns/{id}/analyticsGet campaign analytics summary
GET/api/v1/email-campaigns/{id}/recipientsGet per-recipient data
GET/api/v1/email-campaigns/{id}/clicksGet click breakdown by URL
Language:
Get Campaign Analytics
interface CampaignAnalytics {
  total_sent: number;
  delivered: number;
  opened: number;
  clicked: number;
  bounced: number;
  complained: number;
  open_rate: number;
  click_rate: number;
  click_to_open_rate: number;
}

const response = await fetch(
  'https://api.sendseven.com/api/v1/email-campaigns/camp_123/analytics',
  {
    headers: {
      'Authorization': 'Bearer YOUR_API_TOKEN',
      'X-Tenant-ID': 'YOUR_TENANT_ID'
    }
  }
);

const analytics: CampaignAnalytics = await response.json();
console.log(`Open rate: ${analytics.open_rate}%`);
console.log(`Click-to-open: ${analytics.click_to_open_rate}%`);
Get Per-Recipient Data
const response = await fetch(
  'https://api.sendseven.com/api/v1/email-campaigns/camp_123/recipients?limit=50',
  {
    headers: {
      'Authorization': 'Bearer YOUR_API_TOKEN',
      'X-Tenant-ID': 'YOUR_TENANT_ID'
    }
  }
);

const { items } = await response.json();
items.forEach(r =>
  console.log(`${r.email}: ${r.status} (opened: ${r.opened_at || 'no'})`)
);

Frequently Asked Questions

What metrics does the analytics dashboard show?

For email campaigns: open rate, click rate, click-to-open rate, bounce rate, complaint rate, and unsubscribes. For messenger campaigns (WhatsApp, SMS, push): delivery status and read rates. Plus link performance with clicks per URL and recipient status per contact.

Is the data updated in real time?

Yes. As soon as a recipient opens, clicks, or bounces, the dashboard updates. No waiting for daily reports.

Can I export analytics data?

Yes. Recipient data and click performance can be exported as CSV. Through the API, you can also integrate all data directly into your own tools.

Does analytics work for WhatsApp and SMS too?

Yes. For WhatsApp, SMS, and browser push campaigns, you see delivery status and read rates. Email campaigns additionally include open, click, and bounce tracking.

Do I need a separate tool for analytics?

No. The analytics dashboard is included in every SendSeven plan, including the API Only plan. No additional costs.

What does campaign analytics cost?

Analytics is included in every SendSeven plan, with no extra cost or add-on. Plans start at €49/month (Basic). View pricing.

Your campaigns, your data

Send your next campaign and see what works in real time. No extra tools, no setup.

Setup in under 5 minutes
No credit card required
100 test messages included