Send email campaigns from SendSeven
Launch marketing emails directly from SendSeven. Use our managed sending — or plug in your SendGrid or Mailgun account.
Email Campaigns in SendSeven lets you send bulk marketing emails — newsletters, promotions, product updates — to your opt-in contact lists. Unlike customer service email (which is reactive), campaigns are proactive outbound communication. You choose your sending infrastructure: SendSeven Managed (zero setup, works immediately), SendGrid, or Mailgun (bring your API key for full deliverability control). Note: Gmail and SMTP/IMAP are not supported for campaigns.
A SendSeven account — sign up free at app.sendseven.com
Decide on a sending method: SendSeven Managed (no setup needed), SendGrid, or Mailgun (API key required)
A sending domain you own (recommended for best deliverability — not required with Managed sending)
If you need to handle inbound customer service emails (reply to support requests), see the Email for Customer Service guide instead.
The wizard has a "Both" option. Set up your support inbox first using the Email for Customer Service guide, then return here to complete the campaign sending setup.
Share the Channel Connect Link (Settings → Channels) with your IT manager or agency — they can complete the setup without accessing the rest of your account.
Three options — pick based on how much control you need.
SendSeven Settings page showing Email Configuration with Email Connections section and Setup Wizard button to configure a sending provider
Wizard Step 1 of 3 — Choose Your Goal: Send Email Campaigns selected
Wizard Step 2 of 3 — Setup Sending: choose Managed, SendGrid, or Mailgun
Wizard Step 3 of 3 — Configuration Summary: click Configure
Provider setup form — enter provider name and click Create Provider
Manage Domains — no domains configured yet, click Add Your First Domain
Add Domain dialog — enter your domain and click Continue
SPF record — tells receiving servers that SendSeven is authorised to send email on your behalf
DKIM records — cryptographic signatures that prove each email genuinely came from your domain
DMARC record — sets the policy for how receiving servers handle emails that fail SPF or DKIM checks
SendSeven shows the exact Type, Host, and Value for each record — use Copy All Records to grab them at once
DNS changes can take up to 48 hours to propagate. Click "Verify Domain" once the records are added.
DNS Records screen — copy SPF, DKIM, and DMARC records and click Verify Domain
Email Connections — provider created with Pending Verification badge
- Navigate to Campaigns
- Create a new email campaign
- Design your email with the visual builder
- Select your audience segment
- Schedule or send immediately
- Monitor campaign performance
FAQ
Can I use Gmail to send email campaigns?
No. Gmail is only available for Customer Service reply sending, not for bulk campaigns. Gmail's terms of service prohibit using third-party apps for mass email. For campaigns, use SendSeven Managed, SendGrid, or Mailgun.
What is SendSeven Managed sending?
SendSeven Managed means SendSeven handles the email delivery infrastructure for you — no API keys, no third-party accounts, no DNS records required to get started. It is the easiest option and works immediately. For high-volume sending or maximum control over deliverability and domain reputation, use SendGrid or Mailgun with your own domain.
Where do I get a SendGrid or Mailgun API key?
For SendGrid: log in at app.sendgrid.com → Settings → API Keys → Create API Key. Choose "Full Access" or "Restricted Access" with Mail Send permission. For Mailgun: log in at app.mailgun.com → Settings → API Keys → Add new key. Both offer free tiers suitable for testing.
Do I need my own domain for email campaigns?
With SendSeven Managed, you can start without your own domain, though using a verified sending domain significantly improves inbox placement. With SendGrid or Mailgun, domain verification is strongly recommended and typically required for production use.
Can I also set up customer service email at the same time?
Yes. In the Email Setup wizard, select Both (Customer Service + Campaigns). The wizard will first guide you through inbound email setup (SMTP/IMAP or proxy forwarding), then through the campaign sending configuration — all in one flow.
Can I switch sending providers later?
Yes. You can update your email campaign channel settings at any time from Settings → Channels. Switching providers does not affect your campaign history or contact lists.
What is the Channel Connect Link?
The Channel Connect Link is a secure, one-time link you can share with your IT manager, agency, or a colleague. It lets them configure the email campaigns channel (enter API keys or DNS records) without needing access to the rest of your SendSeven account. Find it in Settings → Channels.