WhatsApp Business API for SMBs: GDPR, from €9/month

Official WhatsApp Business API for European SMBs. API from €9/channel, inbox for all channels and newsletters from €49, AI support from €79. 14-day trial.

SendSeven is the official WhatsApp Business API platform for European SMBs. Marketing, support, and automation in one shared inbox, GDPR-compliant from Germany, from €79/month (Professional) with AI included. Try free with 100 test messages, no credit card.

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WhatsApp has become one of the strongest marketing and support channels: a toolkit to reach, convert, and retain customers long-term.

The best part: with the AI agent, both run almost fully automated.

Automated where it adds value, personal where it matters.

Hourly from May 17. Want me to check availability for 2 people?

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Your favourite brands in the May sale. Weekend only.

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Why WhatsApp Business, and what you actually need.

Three things every European SMB should know about WhatsApp Business today.

No other channel reaches that scale. No other gets opened that often, from haircut bookings to weekly grocery runs.

WhatsApp lands on the lock screen. Email goes to the Promotions tab. The gap decides whether your message gets read.

The official API is allowed, the Business app is not.

Newsletters, multi-agent inbox, CRM connection: only via the WhatsApp Business API.

Sell where your customers already read messages from friends and family every day. Newsletters, promos, and lead qualification, GDPR-compliant with opt-in. More attention per euro spent and lower customer acquisition costs than with classic online advertising.

Personalised, not bulk. You pick your audience, design the message with image and button, and hit send. Purchase history, location, service interval, or birthday: every attribute helps you reach exactly the right recipients. Every message becomes a sales moment.

Interactive messages with buttons and media

Recover abandoned carts, reactivate existing customers, trigger cross- and up-sell automatically. In the Flow Builder you define trigger, wait time, and the perfect follow-up message. Sends run while you sleep and convert after hours.

Click-to-WhatsApp ad, QR code in the shop window, newsletter widget on your site: every path leads into the same inbox. The AI agent qualifies on the spot: size, budget, preferred product. SendSeven collects qualified leads for you while you're on the road or asleep.

AI agent asks the qualification questions

Clean handover to your team with full chat history

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WhatsApp marketing creates conversations.

Support decides whether they become customers.

5 MIN SETUP · 14 DAY TRIAL · NO PER-USER FEES

Give customers instant answers and your team time back, with an AI agent, a shared inbox, and FAQ automation.

Seven channels, one inbox: WhatsApp, Email, Live Chat, SMS, Instagram, Telegram, and Messenger. Each message routes automatically to the right teammate, complete with notes, reply templates, and full context.

First reply in under 1 minute, not hours buried in an email backlog

Skill- and workload-aware routing sends every request to the right person

Reply templates & quick texts cut handling time in half

Internal notes preserve full context across every handover

Per conversation, you choose Off, Assist or Auto. The AI agent answers routine questions 24/7 from your knowledge base and hands over to your team with the full chat history when it can't help. You build the knowledge base from your website, documents and FAQs, without bot programming.

3 modes per conversation: Off · Assist · Auto

Knowledge base from website, documents & FAQs

Handover to your team: on request, on your keywords, or when the agent can't help

Small features, big impact. From thousands of customer conversations we know what really takes the load off support teams. Meaningful AI automation runs in the background, suggests replies, shows performance at a glance, and turns scattered channels into one unified customer view.

Appointment reminders to prevent no-shows

Cross-channel contact matching and history

AI reply suggestions and ticket summaries in chat

Tags, segments, and click tracking maintained automatically

Workflows, agent templates, live translation (100+ languages, from Professional), and much more

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Hi, what shipping options do you offer to Germany?

We offer Standard shipping (3–5 days, free) and Express (1–2 days, €9.90) to Germany. All orders are tracked.

Fully GDPR-compliant. Your customer data stays protected under EU law.

AI hosted on European servers. No model training with your data.

Made in Germany. German-speaking support. DPA available on request.

Setup in just a few minutes. 100 test messages free. No credit card required.

5 MIN SETUP · GDPR · 14-DAY TRIAL · NO CREDIT CARD

FAQ

What does the WhatsApp Business API actually cost?

SendSeven starts at €79/month (Professional) for the full AI-powered platform, no per-user fees. On top come the official Meta per-message fees, billed by Meta directly. We show them transparently before you send.

How long does setup take?

Usually just a few minutes. Via Meta's Embedded Signup you connect your WhatsApp Business account directly from SendSeven, including phone number verification. Right after, you can send your first campaigns.

Do I need my own phone number?

Yes. You can bring an existing landline or mobile number, or get a new one from us. The number cannot be used in parallel with the WhatsApp app, except in Coexistence mode.

Can I keep my WhatsApp Business app?

Yes. With Coexistence mode you keep the Business app on the phone and use SendSeven on top for team inbox, AI replies, and marketing campaigns, all on the same phone number. Up to 6 months of chat history is carried over on activation. Meta's per-message rates are identical to full Cloud API: the mode you choose does not affect Meta's pricing. Coexistence is included on every plan, from Basic up. More in our Coexistence guide or the developer setup guide.

Which team size is Coexistence right for?

Any team size. Every plan has unlimited users, and the whole team works in SendSeven while the WhatsApp Business app stays on the phone. Go for the full Cloud API if you need dynamic WhatsApp Flows, WhatsApp calls in SendSeven or more than 20 messages per second for large campaigns. You can switch from Coexistence to the full API later, the number stays.

What about GDPR and data protection?

SendSeven is GDPR-compliant from Germany: EU hosting in Frankfurt, German data protection officer, DPA in the standard contract. The AI runs in the EU too.

What is the WhatsApp Business API?

The WhatsApp Business API is Meta's official interface for businesses. It enables newsletters to unlimited recipients, a shared inbox for multiple agents, automation, and CRM integration. The free Business app, by contrast, runs on at most 5 devices, reaches max. 256 contacts per broadcast, and has no API. Official providers like SendSeven are Meta Business Partners and handle verification, setup, and hosting.

Can I connect my existing CRM or shop system?

Yes. SendSeven ships a full REST API and webhooks. With the Flow Builder you wire up integrations without code. Zapier and Make cover an additional 5,000+ tools, including Shopify, Shopware, HubSpot, and Salesforce.