How do I centralize customer data from multiple channels?

SendSeven's contact management automatically creates unified customer profiles from WhatsApp, SMS, Email, Instagram, Messenger, Live Chat, and Telegram. Unlimited custom fields, color-coded tags, smart segmentation, CSV import with field mapping, and GDPR-compliant double opt-in management. Every interaction across all channels is stored in one profile. Plans from EUR 49/month (Basic).

Contact Management

Stop Searching,
Start Knowing.

Customer data scattered across spreadsheets, email inboxes, and phone notes? Bring every contact, every channel, and every conversation into one unified profile, so your team spends less time searching and more time selling.

Import in minutes No credit card required 14-day free trial
Lisa Berger — SendSeven

Lisa Berger

[email protected]

+1 (415) 555-0182

Contact Methods
Add
PHONEPrimary

+1 (415) 555-0182

Last used 3 weeks ago

E-MAILPrimary

[email protected]

Lisa Berger

Last used 2 days ago

WHATSAPPPrimary

+1 (415) 555-0182

Last used 4 hours ago

MESSENGER

Lisa Berger

via Facebook Page

Last used 1 week ago

Tags
ReturningWorkshopOnline + Add Tag
Subscriptions
Newslettervia WhatsApp
subscribed
Newslettervia Email
subscribed
Link Activity

12

Total clicks

3

Tracked links

sendseven.com/en
per customer inquiry spent searching Excel, emails, and notes
5–10 min
SMB industry average
of contact data is outdated or duplicated
23%
Sales industry benchmark
more revenue from satisfied, returning customers
+67%
E-commerce industry average
different places where customer data lives
3–5
Excel, email, phone, CRM, sticky notes
01
Challenge

The Spreadsheet Trap Every Growing Business Hits

It's Monday morning. A loyal customer calls about an order update. Your team member searches the shared inbox – nothing. Checks the Excel file – outdated. Opens WhatsApp on the company phone – there it is, buried in a chat from three weeks ago. Ten minutes lost, the customer frustrated.

For small and medium-sized businesses with 5 to 50 employees, this plays out dozens of times a day. Customer data lives in five different places: an Excel spreadsheet on someone's desktop, the shared inbox, personal phone contacts, sticky notes by the register, and scattered WhatsApp conversations. Nobody has the full picture.

The result: customers repeat themselves, follow-ups fall through the cracks, and your team wastes hours piecing together information that should be one click away. It's not a people problem – it's a systems problem.

30%
of employee time is spent searching for information instead of helping customers
Forrester Consulting
+85%
sales growth for companies that leverage customer data insights effectively
McKinsey & Company
7+
channels linked per contact – phone, email, WhatsApp, Telegram, Instagram, Messenger, Live Chat
SendSeven platform
1
Import or auto-create
Upload a CSV or let contacts create automatically from messages
2
Maintain profiles
Assign channels, add tags, fill in custom fields
3
Segment and reach out
Target the right customers on the right channel
02
Solution

One Profile, Every Touchpoint

SendSeven collects every customer interaction – WhatsApp, email, SMS, Telegram, Instagram, Messenger, Live Chat – and links it to a single contact profile. No manual data entry, no copy-paste between tools.

Here's how it works: A customer sends a WhatsApp message. SendSeven automatically creates their profile with name and phone number. Later they email you – the email address gets added to the same profile. Your team member tags them as 'Returning Customer' and adds a note. Next time anyone on your team opens that contact, they see the full picture: every message, every channel, every tag.

Importing your existing data takes minutes, not days. Upload a CSV from your spreadsheet, map the columns, and your contacts are in the system – ready for segmentation and targeted campaigns.

Activity Timeline

Complete interaction history

WhatsApp message received

Bike repair status inquiry

4 hours ago

Link clicked

sendseven.com/pricing

Yesterday

Repair completed

Repair #R-2847 completed by Mike

2 days ago

Email campaign delivered

Spring Sale: New Arrivals

5 days ago

Subscribed

Email Newsletter – subscribed

Feb 10, 2026

Contact created

Auto-created from WhatsApp

Jan 15, 2026
03
Result

Measurable Results

Businesses that centralize customer data see improvements in three core areas.

80%
less time spent searching for customer information
< 5 sec
To find any customer's full history
One search, one profile – every channel, every message, every note.
Zero
Duplicate contacts
Automatic matching by phone or email prevents double entries.
+35%
Faster follow-ups
Complete context means your team responds with the right information instantly.
Lisa Berger — SendSeven

Lisa Berger

[email protected]

+1 (415) 555-0182

Contact Methods
Add
PHONEPrimary

+1 (415) 555-0182

Last used 3 weeks ago

E-MAILPrimary

[email protected]

Lisa Berger

Last used 2 days ago

WHATSAPPPrimary

+1 (415) 555-0182

Last used 4 hours ago

MESSENGER

Lisa Berger

via Facebook Page

Last used 1 week ago

Tags
ReturningWorkshopOnline + Add Tag
Subscriptions
Newslettervia WhatsApp
subscribed
Newslettervia Email
subscribed
Link Activity

12

Total clicks

3

Tracked links

sendseven.com/en

One Profile, Every Channel

No more switching between tools to piece together a customer's history. SendSeven links phone, email, WhatsApp, Telegram, Instagram, Messenger, and Live Chat to a single profile. Your team sees one person – not seven entries across five systems.

  • Multiple contact methods per profile: phone, email, WhatsApp, Telegram, Instagram, Messenger, and more
  • Primary method badges with 'last used' timestamps for each channel
  • Auto-created from inbound messages – no manual data entry required
  • Private notes and custom fields for internal context visible only to your team
Smart Segment
Filter contacts...

Available Tags

ReturningWorkshopOnlineNewsletterSupport

Segment Rules

TagisReturning
AND
ChannelincludesWhatsApp
AND
CompanycontainsAcme

Results

0 contacts match
Lisa Berger — SendSevenLisa Berger
Tom Reynolds — SendSevenTom Reynolds
Maria Santos — SendSevenMaria Santos

Tags, Segments, Targeted Reach

Color-coded tags for instant classification. Custom fields for any data point your business needs. Dynamic segments that auto-update based on tags, fields, or behavior – your audiences stay fresh without manual maintenance.

  • Color-coded tags for quick classification: VIP, Returning Customer, Support Priority
  • Unlimited custom fields: text, numbers, dates, dropdowns, multi-select
  • Dynamic segments that auto-update as contact data changes
  • Use segments for targeted campaigns, filtered views, or GDPR-compliant exports
Activity Timeline

Complete interaction history

WhatsApp message received

Bike repair status inquiry

4 hours ago

Link clicked

sendseven.com/pricing

Yesterday

Repair completed

Repair #R-2847 completed by Mike

2 days ago

Email campaign delivered

Spring Sale: New Arrivals

5 days ago

Subscribed

Email Newsletter – subscribed

Feb 10, 2026

Contact created

Auto-created from WhatsApp

Jan 15, 2026

Full History, Zero Guesswork

Every WhatsApp message, every email, every live chat – chronologically on the contact profile. Your team never asks 'has anyone talked to this customer before?' again. Complete context for every interaction.

  • Full conversation history across all channels in one timeline
  • Link click analytics with timestamps and tracked URLs per contact
  • Recent tickets with IDs, dates, and resolution status
  • Subscription changes with opt-in/opt-out audit trail for compliance

contacts.csv

0 rows detected · 5 columns

Column Mapping

first_name
Name
email
Email
phone
Phone
company
Custom: Bike Model
vip_status
Tag: Returning

Ready to import

0 contacts

Start Import

Import Once, Enrich Forever

Upload your existing CSV data in minutes – visual field mapping makes it painless. After import, assign new channels like WhatsApp or Telegram to contact profiles and add tags or custom fields as needed.

  • CSV import with visual field mapping – match columns to contact fields in clicks
  • Duplicate detection by phone or email prevents messy data from day one
  • Bulk operations: tag, update, or export contacts in batch – no one-by-one clicking
  • Assign channels, tags, and custom fields to contacts as needed

ROI in Numbers

30%
of work time saved by eliminating data search
Forrester Consulting
+85%
sales growth with customer data insights
McKinsey & Company
€12.9M
avg. annual cost of poor data quality
Gartner Research
20–30%
revenue lost to data silos each year
IDC Market Research

What This Could Look Like

A 15-person bicycle shop with two locations and an online store manages customer data across an Excel sheet, a shared email inbox, WhatsApp on the owner's phone, and handwritten repair orders. After importing 2,400 existing contacts into SendSeven and connecting WhatsApp, email, and the website live chat, the team works from a single source of truth.

Finding customer history
5–10 minutes< 5 seconds
Duplicate contacts
~340 duplicates0 (auto-merged)
Follow-up response time
24–48 hours< 2 hours

Typical scenario based on industry data for SMBs with 5–50 employees

How It Works

From scattered data to a unified contact database in three steps.

01 · 5 min

Import Your Contacts

Upload a CSV file. Visual field mapping matches your columns to SendSeven fields – including custom fields and tags.

02 · 2 min

Connect Your Channels

Link WhatsApp, email, Telegram, Live Chat, and more. Assign new channels to existing contact profiles as needed.

03 · Anytime

Segment and Reach Out

Create dynamic segments based on tags, custom fields, or behavior. Launch targeted campaigns on the channel each customer prefers.

For Developers & Power Users

Step-by-step guides for setup via the dashboard or API.

Platform Guide: Step by Step

Manage contacts and their data:

1

Define Custom Fields

Go to Settings > Custom Fields. Create fields like "Customer Tier", "Account ID", or "Preferred Language" with types (text, number, date, dropdown).

2

View Contact Profile

In Conversations, click on a contact name to open their profile. View all custom fields, tags, and conversation history.

3

Edit Contact Data

Click "Edit" on the contact profile to update fields. Changes are saved immediately and visible in all conversations.

4

Add Tags

Use tags to categorize contacts (e.g., "VIP", "Enterprise", "At Risk"). Filter contacts by tags in the Contacts list.

5

View Conversation History

Scroll down in the contact profile to see all past conversations across all channels.

You're all set!
API Reference: Developer Access

Manage contacts and custom fields via API.

MethodPathDescription
GET/api/v1/contactsList contacts with filters
POST/api/v1/contactsCreate a new contact
PATCH/api/v1/contacts/{id}Update contact fields
GET/api/v1/custom-fields/definitionsList custom field definitions
Language:
Create Contact
const response = await fetch('https://api.sendseven.com/api/v1/contacts', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_TOKEN',
    'X-Tenant-ID': 'YOUR_TENANT_ID',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    name: 'John Doe',
    email: '[email protected]',
    phone: '+1234567890',
    custom_fields: {
      customer_tier: 'enterprise',
      account_id: 'ACC-12345'
    },
    tags: ['VIP', 'Enterprise']
  })
});

const contact = await response.json();
console.log('Contact created:', contact.id);
Update Contact
const response = await fetch(
  'https://api.sendseven.com/api/v1/contacts/contact_123',
  {
    method: 'PATCH',
    headers: {
      'Authorization': 'Bearer YOUR_API_TOKEN',
      'X-Tenant-ID': 'YOUR_TENANT_ID',
      'Content-Type': 'application/json'
    },
    body: JSON.stringify({
      custom_fields: {
        last_purchase_date: '2025-01-15',
        lifetime_value: 5000
      },
      tags: ['VIP', 'Repeat Customer']
    })
  }
);

const contact = await response.json();
console.log('Updated contact:', contact.name);

Frequently Asked Questions

Can I import existing contacts?

Yes. Export your data as a CSV file and upload it to SendSeven. The visual field mapping tool lets you match columns to contact fields – including custom fields and tags. You can import thousands of contacts in one go. Duplicate detection by phone or email prevents messy data.

What happens when a customer contacts us on a new channel?

If the phone number or email matches an existing contact, the new channel is automatically added to their profile. If there is no match, a new contact is created. Your team always sees one person, one profile – regardless of how many channels they use.

How does segmentation work?

You can create dynamic segments based on any combination of tags, custom fields, channel, subscription status, or activity. Segments update automatically as contact data changes. Use them for targeted campaigns, filtered views, or GDPR-compliant data exports.

Is contact management GDPR-compliant?

Yes. SendSeven supports GDPR-compliant double opt-in for newsletter subscriptions, granular subscription management per channel, and one-click data export for data subject requests. All data is processed in the EU.

Do contacts get created automatically?

Yes. When someone messages you on any channel – WhatsApp, email, Live Chat, Telegram, or others – SendSeven automatically creates a contact profile. If the phone or email matches an existing contact, the new channel method is added instead of creating a duplicate.

What does contact management cost?

Contact management is included from Basic (plans from €49/month), with unlimited users and no per-user fees, including the Unified Inbox, campaigns, and all 8 channels. API Only starts at €9/channel. Both include a 14-day free trial, no credit card required. See pricing.

Stop Searching. Start Knowing.

Import your contacts, connect your channels, and give your team the full picture – one profile, every customer, every channel.

Setup in under 5 minutes
No credit card required
100 test messages included