How do I add AI-powered live chat to my website?

Install SendSeven's AI-powered live chat widget, under 50 KB, with a single script tag in under 5 minutes. The bot answers 24/7 from your knowledge base, captures leads via GDPR-consent pre-chat forms, and hands off to your team across four hybrid modes. Plans from EUR 49/month; AI and knowledge base from EUR 79 (Professional).

Live Chat for SMBs

Every Website Visitor
Is Revenue Potential.

Your team is on the road, the phone is busy, business hours are over – but your website keeps working. Live chat with AI turns visitors into leads and customers, around the clock.

Live in 5 minutes No credit card required 14-day free trial
Chat with us
Online
Do you have any appointments available this week?
AI
Yes, Wednesday at 3pm and Friday at 10am. Which works better for you?
Your message...
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leave without a quick answer
50%
E-commerce industry benchmark
conversion rate with live chat
10–20%
vs. 2–3% with forms
expect a response within 24 hours
76%
Salesforce State of Service Report
more revenue per chat visitor
+60%
SaaS industry average
01
Challenge

The 5pm Problem Every SMB Knows

It's 8pm. A potential customer lands on your website, browses your products, and has a question about shipping. She finds a contact form, fills it out – and waits. The next morning your team reads the inquiry. But she already bought from a competitor.

For SMBs with 5 to 50 employees, this isn't a one-off – it's daily reality. 76% of customers expect a response within 24 hours, but many expect it immediately. Outside business hours, there's nobody to answer. And hiring a second shift? For most SMBs, that's financially impossible.

The result: every evening, every weekend, potential leads slip away. Not because your product doesn't fit, but because nobody was there at the moment that mattered.

76%
of customers expect a response within 24 hours
Salesforce State of Service
+67%
more revenue from returning customers – cheaper than any ad campaign
E-commerce industry benchmark
60–80%
of inquiries are repetitive – ideal for AI
Customer service industry benchmark
1
Visitor asks a question
Through the chat widget on your website
2
AI answers instantly
From your knowledge base, 24/7
3
Lead is captured
Contact created automatically in your database
02
Solution

AI Answers, Even After Hours

SendSeven combines live chat with an AI that knows your knowledge base. During the day, the bot supports your team. At night and on weekends, it takes over completely – with real answers from your FAQs, product pages, and documentation.

Here's how it works in practice: A visitor asks a question. The AI searches your knowledge base and responds in seconds – with source attribution. When the AI is uncertain, it escalates automatically: to your team, via email notification, or as a ticket in your inbox. In the dashboard, you can see how confident the AI was for every answer.

Optionally, a pre-chat form captures name, email, and consent. This turns every conversation into a contact in your database – ready for follow-up via WhatsApp, email, or Telegram.

AI Support Bot
Active
AI-first + Human backup
Do you ship to France? How long does it take?
Yes! We ship to all EU countries. Delivery to France takes 3–5 business days. Free shipping on orders over €50.
Source: FAQ – Shipping & Delivery
Great, I'll order right away!

Escalation Rules

Below 40% → HumanKeyword: invoice → Human3x low confidence → Human
03
Result

Measurable Results

SMBs using live chat with AI see changes in three key areas.

+20%
average conversion increase with live chat
2 sec
Response time instead of hours
AI answers standard questions instantly – even at 11pm.
+40%
More leads captured
Pre-chat form + automatic contact creation.
Zero
Missed chats at night
AI takes over completely outside business hours.
Widget Settings

Brand color

Position

LeftRight

Pre-chat form

Name
Email
Phone
GDPR consent

Business hours

Mon–Fri 9:00–18:00
Active

Live preview

Your Brand, Your Widget

Customize the widget to match your design in seconds. Colors, icon, position, size – everything is configurable. Pre-chat forms with consent checkbox, business hours with offline messages, and page-specific rules included.

  • Brand colors, icon style, button size, and left/right positioning
  • Pre-chat form: name, email, custom fields, and consent checkbox
  • Business hours and offline mode with custom away messages
  • Page-specific rules: show on pricing page, hide on blog

Are you still open today?

What's the best way to get there?

Is the spa area open?

AI That Knows Your Business

Connect your knowledge base – documents, FAQs, website content, and past tickets – and the AI answers only from your content. No hallucinations, no made-up facts: the AI cites exclusively from your sources.

  • 4 hybrid modes: Fully automatic, AI-first, Human-first, Time-based
  • Confidence analytics in the dashboard: see how certain every answer was
  • Smart escalation: on uncertainty, keyword detection, or customer request
  • Custom greetings and persona settings per channel
Chat with us

Before we start, tell us a bit about yourself

Sarah Miller
Your company
I agree to the Privacy Policy

Capture Leads, Not Just Chats

Pre-chat forms collect name, email, and custom fields before the conversation starts – and automatically create a contact. The AI bot can offer newsletter signups during the chat. Double opt-in keeps you compliant.

  • Pre-chat forms with name, email, phone, and custom fields
  • Win newsletter subscribers directly during chat conversations
  • GDPR-compliant double opt-in with consent checkbox
  • Contacts automatically created and enriched in your contact management
Anna Chen — SendSeven
Anna Chen

outdoor-gear.com

4 channels

Connected Channels

Live Chat2 min ago

Hi, I need help with my order

WhatsApp1 hr ago

Here's your tracking link: ...

EmailYesterday

Order confirmation #4821

Telegram3 days ago

Thanks for the quick response!

1 contact4 channelsFull history

Start in Chat, Continue Anywhere

Live chat conversations land in the same Unified Inbox as WhatsApp, Telegram, email, and every other channel. When a visitor shares their phone number, follow up via WhatsApp. One contact profile, complete conversation history, no context lost.

  • Live chat conversations appear in the Unified Inbox alongside all channels
  • One contact profile links live chat, WhatsApp, email, Telegram, and more
  • Agent assignment and ticket management work across all channels
  • AI support bot works on live chat, WhatsApp, and Telegram with the same knowledge base

ROI in Numbers

+20%
conversion rate with live chat
E-commerce industry average
2.8x
higher purchase likelihood
Online retail industry benchmark
+60%
more revenue per chat visitor
SaaS industry average
88%
customer satisfaction
Salesforce State of Service

What This Could Look Like

A 12-person online store selling outdoor gear adds the SendSeven live chat widget with AI bot to their website. During the day, the bot supports the 3-person support team with standard questions about shipping and returns. Evenings and weekends, AI takes over completely – answering questions from the FAQ and capturing leads through the pre-chat form.

Response time
4 hours< 2 seconds
Leads after hours
0 per week12 per week
Support tickets
85 per week35 per week

Typical scenario based on industry data

Live in 5 Minutes

From installation to first chat – no coding required.

01 · 2 min

Install the Widget

Copy one script tag into your website. Works with WordPress, Shopify, React, and any HTML page.

02 · 2 min

Customize & Configure

Set brand colors, configure pre-chat form, define business hours, and connect your knowledge base for AI answers.

03 · Instant

Start Conversations

Visitors chat, AI answers, leads are captured. Everything lands in your Unified Inbox.

For Developers & Power Users

Step-by-step guides for setup via the dashboard or API.

Platform Guide: Step by Step

Create and customize your live chat widget:

1

Navigate to Widgets

Go to Settings > Widgets in the dashboard. Click "Create Widget" and select "Live Chat".

2

Customize Appearance

Choose your brand colors, widget position (left/right), welcome message, and avatar. Preview changes in real-time.

3

Set Availability

Configure business hours when agents are available. Set an offline message for after-hours.

4

Copy Embed Code

Copy the JavaScript snippet and paste it into your website's HTML, just before the closing </body> tag.

5

Test the Widget

Visit your website and click the chat icon. Send a test message and verify it appears in your Conversations inbox.

You're all set!
API Reference: Developer Access

Manage widgets and handle live chat sessions via API.

MethodPathDescription
POST/api/v1/widgetsCreate a new widget
GET/api/v1/widgets/{id}/embed-codeGet widget embed code
POST/public/w/{widgetId}/live-chat/startStart a live chat session (public)
GET/public/w/{widgetId}/live-chat/availabilityCheck agent availability (public)
Language:
Create Widget
const response = await fetch('https://api.sendseven.com/api/v1/widgets', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_TOKEN',
    'X-Tenant-ID': 'YOUR_TENANT_ID',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    type: 'live_chat',
    name: 'Support Chat',
    config: {
      primary_color: '#6366f1',
      position: 'right',
      welcome_message: 'Hi! How can we help?'
    }
  })
});

const widget = await response.json();
console.log('Widget ID:', widget.id);
Get Embed Code
const response = await fetch(
  'https://api.sendseven.com/api/v1/widgets/widget_123/embed-code',
  {
    headers: {
      'Authorization': 'Bearer YOUR_API_TOKEN',
      'X-Tenant-ID': 'YOUR_TENANT_ID'
    }
  }
);

const { embed_code } = await response.json();
// Copy this to your website's HTML
console.log(embed_code);
Check Agent Availability
const response = await fetch(
  'https://api.sendseven.com/public/w/widget_123/live-chat/availability'
);

const { available, agents_online } = await response.json();
console.log(available ? `${agents_online} agents online` : 'Offline');

Frequently Asked Questions

How quickly can I set up live chat on my website?

In under 5 minutes. Copy one script tag into your website, customize colors and pre-chat form, and connect your knowledge base. No coding required.

What happens when someone chats at night or on weekends?

The AI support bot takes over automatically. It answers questions from your knowledge base and captures contact details via the pre-chat form. When uncertain, it creates a ticket for your team the next morning.

Can we switch from chat to WhatsApp or email?

Yes. Once a visitor provides their phone number or email in the pre-chat form, a contact is created. Your team can then follow up via WhatsApp, email, Telegram, or any connected channel – with complete conversation history.

Is the live chat GDPR-compliant?

Yes. Pre-chat forms include a consent checkbox, newsletter signups use double opt-in, and all data is processed in the EU. You control what data is collected.

Will the widget slow down my website?

No. The script is under 50 KB, loads asynchronously via CDN, and doesn't block page rendering. The widget appears only after your page has fully loaded.

What does live chat cost?

Live chat is included from Basic (plans from €49/month), with unlimited users and no per-user fees, and works with the Unified Inbox across all 8 channels. 14-day free trial, no credit card required.

Win Customers – Even After Hours

One script tag. AI answers. Automatic lead capture. Your website visitors are waiting – give them a way to talk to you.

Setup in under 5 minutes
No credit card required
100 test messages included