Send Carousel Messages

Learn how to send multi-card carousel messages on WhatsApp, Messenger, and Instagram to showcase products and services.

Subtitle: Description or price (80 chars max)

Choose a category (Marketing, Utility, or Authentication)

Give your template a name (lowercase, underscores only)

Body: Text with optional variables like {{1}}, {{2}}

Buttons: Quick reply or URL buttons (max 2 per card)

Add 2-10 cards to your template. You can use variables to personalize content.

Templates are reviewed for compliance with WhatsApp's policies. Marketing templates have stricter requirements than utility templates.

Publicly accessible (no authentication required)

Promotional content in utility templates

Review Meta's feedback and resubmit with changes.

Postback payloads are under 1000 characters

You have webhook configured to receive postback events

1. Understand carousel message structure
2. Prepare product images and content
3. Build the carousel API request
4. Send the carousel message
5. Handle carousel interactions