Business Asset

Business assets are the individual building blocks of a Meta Business Portfolio: Facebook Pages, Instagram accounts, WhatsApp Business Accounts and ad accounts. Access rights and channels are managed through them.

What is a business asset?

Business assets are the individual building blocks that a Business Portfolio owns on Meta. These include the Facebook Page, the Instagram account, the WhatsApp Business Account and the ad account. Access rights can be assigned individually for each asset.

Which assets matter for customer communication

Three assets are decisive for messaging:

• Facebook Page: the foundation; Messenger and Instagram hang off it.
• Instagram account: it has to be a Business or Creator account and linked to a Facebook Page.
• WhatsApp Business Account: the container for your WhatsApp number and the asset that a platform connects to the WhatsApp Business API.

Assets are managed in the Meta Business Suite under Business settings, Accounts. If you have many assets, you can bundle them into groups.

Business assets and SendSeven

SendSeven connects the three Meta channels (WhatsApp, Instagram, Messenger) through your assets and brings them together in a central inbox. Which assets you need and how to add them is shown in our guide to the Facebook Business Manager.