Meta Business Suite

The Meta Business Suite is Meta's central, free interface for managing a business presence on Facebook, Instagram and WhatsApp. It is the successor to the Facebook Business Manager and bundles inbox, content, assets and settings in one place.

What is the Meta Business Suite?

The Meta Business Suite is the central management interface businesses use to run their presence on Facebook, Instagram and WhatsApp. Earlier names include Facebook Business Suite and, for the settings area behind it, Facebook Business Manager. Old Business Manager links now redirect automatically into the Business Suite.

Three terms often cause confusion but at their core mean the same account: the Meta Business Suite is the interface for day-to-day work (inbox, content). Business settings (formerly “Business Manager”) are the settings area for assets, users and security. The Business Portfolio is the actual business unit that owns all assets.

Why do businesses need it?

Anyone who wants to use WhatsApp, Instagram or Facebook Messenger for business cannot avoid the Meta Business Suite. This is where you create the Business Portfolio, add your business assets (Facebook Page, Instagram account, WhatsApp Business Account) and secure access with two-factor authentication.

For the WhatsApp Business API, the Business Suite is the foundation: without a portfolio and a WhatsApp Business Account, no number can be connected.

Meta Business Suite and SendSeven

SendSeven connects your Meta channels via Embedded Signup, a Meta popup right inside the platform. The Business Portfolio stays your account with Meta, while SendSeven takes over the daily operation (inbox, automation, team). Our guide to the Facebook Business Manager shows how to set up the Business Suite step by step.

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