Business Verification

Business verification (Meta Business Verification) is Meta's document-based check of whether a business is real. Since the end of 2023 it is no longer a requirement for the WhatsApp Business API; instead, it mainly raises your daily sending limits.

What is business verification?

Business verification, called Meta Business Verification by Meta, is a document-based review process with which Meta confirms that a real company stands behind a Business Portfolio. It runs in the Security Center of the Meta Business Suite: enter your company name, address, phone and website, upload a proof document, confirm a code.

Mandatory? No, a lever for limits

A widespread misconception: nothing works on WhatsApp without verification. That has not been true since the end of 2023. The WhatsApp Business API can be used unverified too. Verification mainly raises your daily sending limits: from 250 to 1,000 business-initiated chats per day, and higher still with a payment method on file and a good quality rating.

A second common mix-up: business verification is not the green checkmark. The green checkmark (Official Business Account) is a separate authenticity badge that Meta usually grants only to well-known brands.

Business verification and SendSeven

You carry out verification yourself in your Meta account; SendSeven does not do it for you. When it is worthwhile and how it works is explained in our guide to the Facebook Business Manager. To get started via SendSeven, it is not strictly required.