Knowledge for better customer communication

A QR code only wins subscribers where customers are waiting and have a reason. Six spots work reliably in everyday business: the receipt, the table tent, the business card, the invoice, the parcel insert and the shop window. With the right sentence for each spot, the right size, and the four mistakes that cost subscribers.

Business profile, WABA, business portfolio: we untangle the terms, walk through the three routes to a WhatsApp Business Account, run the numbers for a real month with both bills, and cover setup step by step.

Business Manager, Business Suite or Business Portfolio? This guide shows how to set up your Meta business account correctly in 2026, verify it and secure it, so you can use WhatsApp, Instagram and Messenger for business.

In 2026, Meta is changing WhatsApp pricing in two places: Meta's AI assistant becomes token-based in August, and in October the free service and utility messages inside the 24-hour window come to an end. What that costs a US small business, why it's Meta raising prices and not SendSeven, and how our own platform price, from €49/month, is unaffected by this Meta change.

Twilio or SendSeven? A developer-first CPaaS toolbox you build the inbox from, or a ready-to-use multichannel platform that also ships a full API. Channels, pricing layers, AI and EU data residency in a head-to-head fact check.

In 2026 WhatsApp brings the username to businesses too. This guide shows how to set up your business username in WhatsApp Manager, why your number stays visible, what the new Meta identifier BSUID means, and why nothing changes in your existing inbox.

WhatsApp is introducing usernames in 2026. Instead of handing out your phone number, you'll share a name you choose yourself. This guide shows how to reserve your WhatsApp username, which rules apply, what the optional username key adds, and when a realistic rollout in your country is likely.

RCS is the successor to SMS and a real alternative to WhatsApp: a branded sender, images and buttons right inside the phone's default messaging app, with no app for the customer to install. This guide explains what RCS Business Messaging can do, how it differs from SMS and WhatsApp, and how widely available it already is.

From 2 August 2026, the transparency obligations of the EU AI Act apply. If you run a chatbot or AI assistant on WhatsApp, Instagram or live chat, you have to tell customers clearly that they are talking to an AI. What Article 50 requires, who it affects, and how to put it in place in minutes.