Knowledge for better customer communication

Twilio or SendSeven? A developer-first CPaaS toolbox you build the inbox from, or a ready-to-use multichannel platform that also ships a full API. Channels, pricing layers, AI and EU data residency in a head-to-head fact check.

In 2026 WhatsApp brings the username to businesses too. This guide shows how to set up your business username in WhatsApp Manager, why your number stays visible, what the new Meta identifier BSUID means, and why nothing changes in your existing inbox.

WhatsApp is introducing usernames in 2026. Instead of handing out your phone number, you'll share a name you choose yourself. This guide shows how to reserve your WhatsApp username, which rules apply, what the optional username key adds, and when a realistic rollout in your country is likely.

RCS is the successor to SMS and a real alternative to WhatsApp: a branded sender, images and buttons right inside the phone's default messaging app, with no app for the customer to install. This guide explains what RCS Business Messaging can do, how it differs from SMS and WhatsApp, and how widely available it already is.

Trengo or SendSeven? A Dutch platform with a seat bundle, conversation quota and native voice module, or a German 8-channel platform from €49/month with no per-user fees? Pricing, channels, AI and GDPR in a fair fact check.

The transparency obligations of the EU AI Act have applied since 2 August 2026. If you run a chatbot or AI assistant on WhatsApp, Instagram or live chat, you have to tell customers clearly that they are talking to an AI. What Article 50 requires, who it affects, and how to put it in place in minutes.

Over 60 verified WhatsApp statistics for the United Kingdom — with primary sources, dates and sample sizes. Includes a sober reading of the 98 % open-rate benchmark for opt-in campaigns and a comparison with email and SMS.

Respond.io or SendSeven? A capable omnichannel automation platform from Malaysia with a Monthly-Active-Contact billing model and USD pricing, versus an EU-hosted messaging platform with usage-based EUR pricing and no per-contact billing. Channels, pricing, AI, API and data residency in a side-by-side fact check.

Instagram is the stage before the release. Converting comments into direct messages automatically turns anonymous followers into reachable fans. This article shows how musicians, DJs and producers use Comment-to-DM for presave links, free sample packs, ticket links and merch drops — and why a comment is the strongest moment to build your own fan list.