Knowledge for better customer communication

Answer routine questions around the clock without losing the personal touch: here is how businesses automate their Instagram direct messages with an AI assistant powered by a knowledge base, a keyword bot and clear business-hours rules. Including the decisive step that is often missing: a clean handover to people.

What does a Click-to-WhatsApp ad in the feed actually look like? Which image, which headline, which CTA button, which pre-filled message — and what happens in the first 30 seconds in the WhatsApp chat? A practical guide from Meta Ads Manager to flow trigger.

A comment under a post is public, but the real conversation is better held in private. This article shows step by step how to build a flow in the visual Flow Builder that turns an Instagram comment into a direct message automatically: trigger, keyword branch, automatic DM, tag and handover to the team.

95% open rate, 160 characters, no algorithm filter between sender and recipient: SMS is one of the most effective marketing channels available to businesses. This guide shows how to build SMS campaigns that work, from consent collection to measurable ROI, including a full GDPR compliance checklist.

You don't have to give up the WhatsApp Business App to get a team inbox and API features. Coexistence lets you migrate in 10 to 15 minutes and keep the app running in parallel. Step-by-step, with the mistakes to avoid.

In B2B, every lost visitor costs real money, because a single order carries significant weight. Live chat catches prospects at exactly the moment their purchase intent is highest, qualifies them through pre-chat forms, and routes each enquiry automatically to the right person. This guide shows how B2B companies capture leads reliably with live chat, with a worked example in euros.

Let AI agents read, reply, route, and summarize customer messages across WhatsApp, SMS, and Email. SendSeven MCP: the full tool set, official Business API, GDPR-compliant.

For many small and mid-sized businesses, Instagram is the first touchpoint with a customer. This guide shows how to pull Instagram DMs, story replies and comments into one shared inbox, automate them sensibly, and run the whole thing in a privacy-compliant way.

WhatsApp Coexistence lets businesses run the Business App and the WhatsApp Business API on the same phone number — at the same time. How it works, how to set it up, what it costs, what it does and doesn't do, and when to choose it over a full API migration.